Are you feeling STUCK in your content marketing? You don’t know what to write about, so it’s easier to not write ANYTHING at all?
There’s no need to struggle … grab 101+ Content Prompts for Your Horse Business here.
There’s no formula for THE perfect content … only authentic and honest connection with your clients/customers really works to build your business.
How do you get that connection? Only by truly knowing your ideal client and creating content that speaks to them as if you are having a 1:1 conversation!
We’ve all seen the “No hoof, no horse.” quote … well, it’s very applicable to content marketing strategy.
Can you really expect to grow your horse-based business without a solid relationship with your customers?
You wouldn’t ignore your horse’s hooves and expect them to thrive, but what about your clients and customers … the very foundation of your business?
Do you know how to build a relationship with your customers that keeps them coming back to YOU?
There is a simple answer.
Forge a strong bond with YOUR people through creative and engaging content marketing!
What is Content Marketing?
Simply put, content marketing is developing and distributing valuable, relevant content to connect and attract a clearly defined audience to your business … YOUR perfect customer or client.
Posting great content that educates, informs, and entertains your audience allows you to stop using your website, social media, and email ONLY for selling and invite your customers and clients inside your inner-circle, like a family, so you’ll develop a relationship and they won’t WANT to buy what you sell from anyone else.
Content marketing is designed to nurture your relationship with your clients & customers until they believe in your business SO MUCH they not only give you regular sales, but also send referral after referral your way. And it’s different from full-on-sales-page-conversion-mode … it’s more like how you’d share information with a friend.
Examples of Content Marketing
- Blogging SEO: Search engines reward businesses that publish quality, consistent content on their websites.
- Inbound Marketing: Content is key to driving inbound traffic and leads.
- Social Media: Content marketing strategy comes before your social media strategy.
- Email Marketing: Weekly communication with your customer base keeps your business top of mind when it comes time for future purchases.
Creative content marketing should be part of your overall business strategy, not an afterthought.
If you aren’t nurturing your relationship with your customers and clients with engaging content and intentional follow-up, your business IS AT RISK!
Don’t know where to start? Don’t worry! Together we’ll create engaging emails and creative visuals that will lead to happier clients.
About Bareback Marketing
Hi friends! Welcome to Bareback Marketing!
I’m Lisa Hill and I live in beautiful, VERY rural, Corapeake, North Carolina, USA. I’ve had life-long love affair with horses and more than 20+ years of experience helping businesses develop strong customer relationships through digital marketing!
My SUPERPOWER is taking your raw ideas and turning them into email marketing, social media, and website copy for your horse business. I’ll work with you to create content your customers will find irresistible.
I can’t wait to help you turn those first-time visitors into loyal customers and friends with the right marketing message!